Informatica Customer Data Platform
Take a modern approach to gain insights into your prospects and customers.
What is a customer data platform?
A Customer Data Platform is a marketing system that unifies customer data from multiple sources to enable customer data analysis and optimize the timing and targeting of messages and offers.
Customer data platforms are traditionally used for:
- Unifying Customer Profile
- Audience Segmentation
- Predictive Analytics
Customer Data Platforms help marketing, sales and customer service/support improve execution with deeper insights and a contextual understanding of every customer.